Using Social Media for Customer Service

OK, so we as golf course operators are always trying to market and sell our golf course or fill our tee sheet.  The proactive operators are marketing through new media, and few are marketing through their own new media channels.  However, to be great operators we also need to use social media channels for customer service, just like the leaders in the industry (like Marriott Golf) do at their actually properties.

We can take those same principals and put them to use in your very own social media channels.  One great idea is to have your superintendent blog.  Could you imagine your guest reading every week what maintenance was done, what will be done, how the greens are rolling, etc.?  How many issues do golf courses have with maintenance affecting their play?

How about asking if they need a soda or bottled water pre-loaded on their golf cart?  The possibilities are endless and the top companies in any industry are already putting this to practice.  I can assure you if you do this as a golf course you will set yourself far beyond your competition.

If you need a plan contact me directly at stuart@yourbrandvoice.com.