Social Media & Up Selling

As golf operators we all know that up selling items in our golf shop when a guest checks-in is important in generating revenue.  However, we have a very short window to make that sale.  What if there was a way we could up sell to our guest even when they are not checking in for their tee time?

The answer is that there is a way and it's through social media streams.  If you have built a following and are constantly engaging those fans and followers you can also sell to them no matter where they are or what time of the day it is.

For example, one of our clients had a large inventory of baseball caps that they wanted to move off the shelves. They decided to discount the hats and we engaged their fans and followers that we will ship them for free if they would like to purchase a hat. Think about it this way, you may have had a guest visit your facility a year ago and lost that favorite hat he bought and would like to replace it and then he pulls out his smart phone and BAM!

The other benefit besides increasing your revenues is that your guest will see it as a service that you provide that many do not, which in return will increase your guest satisfaction.

It all starts with a plan and strategy and then executing that plan.

If you would like to start engaging your guests and build your online presence contact us at www.yourbrandvoice.com or email me directly at stuart@yourbrandvoice.com.